According to some reports, a number of advertisers using Google Adwords to promote cryptocurrency related businesses are seeing a decline in their ad views, with other customers posting about delay of both their ads and their accounts.
(ICO) marketing firm, the views of its advertisements through Adwords have fallen by the thousands. Here you can see a table from Finance Magnates displaying views of the firm advertisements during a 24 hour period.
Finance Magnates connects the decline in views to the fact that crypto-based Adwords ads are now sometimes determined as “limited,” meaning that they are allowed but will not show for definite age groups, regions, or devices.
A fluent search of the Google Adwords Account Issues section brings up a number of posts by firms in the crypto sphere that have written about their ads being delayed. Some even complain that their accounts have been arrested and restricted.
User anas b wrote that her Blockchain technology development company’s account was confined because of “misrepresentation” with no chance of recovery:
“I have analyzed the website that is www.blockobi.com completely and I couldn’t find any reason that is violating google policies. Our business is “blockchain technology development” and we provide services in UAE. Please suggest what I have to do in this regard as Google team is not telling exact issue/concern of suspension of our account.”
In reply to an inquiry entitled, “Why CryptoCurrency Accounts Block [sic] or Suspended?” user MosheTLV noted that it may be because Adwords’ Financial Services rules are not being followed by some crypto advertisers. User Andrew H posted on a similar thread that crypto related ads may be limited or blocked because of the “very high risk [of crypto investing] for customers, which is not made clear in any detail” in crypto advertisements, which could constitute a violation of the Financial Services rules.
In January 2018, Facebook officially prohibited cryptocurrency-related advertisements, citing “misleading or deceptive promotional practices.” An unnamed source told Finance Magnates that Google is also considering an official forbid of cryptocurrency-related advertisements this month.
Nevertheless, Finance Magnates reports that a month ago a Canadian regulator publicly asked Google to initiate such a prohibition, but Google refused, explaining that the firm didn’t want to restrict the whole industry from Google advertising.
In a post to Finance Magnates, Google Adwords also refused any change in their Financial Services rules that would block cryptocurrency or ICO related advertisements.