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Fake partnership – mistake or marketing?

New  message about the fake partnership of the ICO project with the famous company was rolled over the chats of the crypto community. This time Nucleus Vision (NCASH) was caught in a fake partnership with Tommy Hilfiger. Nucleus Vision was founded in Harvard in 2014, it offers a comprehensive technology for the analysis and management of customer behavior. It does not use RFID, Wi-Fi, Bluetooth, works with IoT sensors and blockchain.

Tommy Hilfiger is an American company that produces clothes, shoes, perfumes, eyewear, watches and leather products. More than 5,000 employees, turnover of about $ 2 billion, annual profit of about $ 135 million. Having discovered its logo on the Nucleus Vision website, Tommy Hilfiger carried out an audit of all its divisions. And in the end there appeared an information that Tommy Hilfiger is not in partnership with Nucleus Vision:

  • We are committed to any infringement of our intellectual property rights and to the prosecution of those attempting to capitalize on our brand.

Nautica, a middle-class trade mark, supplier and manufacturer of clothes and accessories, watches, perfumes, and household goods  – refused information about partnership with Nucleus Vision too.

After the dissemination of this information, quotes of Nucleus Vision fell by 15% (see chart). The capitalization of the coin for today is $ 156,225,356.
Ncash

Perhaps, sometimes the messages about fake partnership are not the result of malicious intent. Just reflect the optimism of marketers and creators of ICO-projects.

But there are many reasons to believe that fake partnership became  a common way of marketing in the crypto environment. Such cases are far from uncommon. For example, a month ago global brand BMW made a refutation of the partnership with CarVertical (CV):

  • BMW has not entered into a cooperation / partnership with CarVertical. The company is using our BMW CarData interface available to any third party.

After this CV for a long time went into negative dynamics (see the chart for the month below).
CV2

Another project – VeChain – also hastened to declare itseas a partner of BMW. But it turned out that it was just a member of the startup program BMW Startup Garage.

Fake partnership is a part of the mainstream of the modern fake information space. Investors now have to take into account this feature of cryptomarket.

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