Analysis News

AQER (AQER) Review: Blockchain Marketplace where Vloggers Synergise with Brands

AQER is announced as the first blockchain marketplace where Vloggers and Brands meet. It exploits the combined benefits of Blockchain and Artificial-Intelligence technologies.

Idea

Video bloggers (vloggers) are becoming increasingly popular as suppliers of expertise on various products, as well as promoters of products and brands. AQER states that videos dominate today’s market: «87% of online marketers use video content according to Outbrain (a premium discovery platform that helps connect marketers to their target audience) ». This is not surprising: visuals are quicker to grasp, 90% of information transmitted to the brain is visual, and according to experts, visuals are processed 60,000X faster in the brain than text. One more statement that AQER emphasize – mobile views are increasing too and today mobile users are three times as likely to view a video as laptop or desktop users. Most influenced platform YouTube attracts more than 1 billion unique users each month, they are spending more than 4 billion hours watching videos.

So – what about blockchain? It’s the situation when you may say: I wish I’d thought of that!

That’s right! The main problem with bloggers and vloggers is lack of transparency, reliable information, and a growing amount of fakes meaning dirty PR. AQER’s solution is transparency, immutability and reliability due to blockchain and decentralization. Vloggers will promote advertising on their channel through AQER platform. They create content and get validation from the brands. Brands contact vloggers to commission content and create cost-efficient video marketing campaigns. To make ends meet the AQER solution exploits a specific combination of proven technologies including blockchain, Artificial Intelligence, dedicated Token, Wallet and Smart Contracts. And to meet specific features – enable a secure and automated intellectual property rights management and enforcement – the innovative SerC technology is developed. SerC is smart entertainment right Contract, it represents the right to “use” an entertainment right in a predetermined way. It manages every type of token in-flow between a content provider or content seeker and content producers.

In short – the AQER solution is a multidimensional platform based on the API connection between off-chain and on-chain elements and oraclisation of instances in the public blockchain to sidechain and vice versa. The AQER protocol itself is a combination of API’s to the AQER platform back-end to create Decentralized Applications (DApps) as it is connected to the Ethereum public blockchain and the Ethereum based sidechain, which are responsible for the provision of trust and decentralization.

Tokenomics

  • Ticker: AQER
  • Type: ERC-20 token standard
  • Total supply: TGE offers 55,000,000 tokens, maximum of 100,000,000 AQER will ever be generated.
  • Token price: 1 AQER = EUR 0.5.
  • Accepted: EUR, CHF, BTC, ETH.
  • Minimum contribution for Pre and Public Sales: EUR 260, 310 CHF, 1 ETH, or 0.047 BTC.
  • No maximum contribution limit.
  • Private Sale Max 35,000,000 tokens with 60% discount – EUR 0.2 each, start Nov 15, 2018 at 11 p.m. CET to Dec 15, 2018 at 11 p.m. CET
  • Pre -Sale(s) – 40% discount – EUR 0.3 each, start Dec 16, 2018 at 11 p.m. CET to Dec 31, 2018 at 11 p.m. CET
  • Public Sale- EUR 0.5 each – start Jan 1, 2019 at 11 p.m. CET to Jan 20, 2019 at 11 p.m. CET

The AQER token grants access to the AQER platform. The token regulates such services as: rights allocation; control and enforcement; advertisement between vloggers and brand promotion (including the organization of contests). Third parties can propose additional marketplaces to be integrated within the ecosystem, including include Musicians, Writers, Painters, e-Sports, and more.

The company – Blockchain District SA – charges a 2% service fee on every transaction. The total flow of tokens and hence the demand for AQER can grow exponentially as it is assumed by AQER.

Token distribution:

Funds allocation:

 Team

AQER is managed by Blockchain District SA, based in Lugano, Switzerland, with CEO Philippe Perotti, CTO Claudio Bareato, and CMO Medea Nocentini. Blockchain District SA is announced as Swiss Investment company leveraging Blockchain technology and Artificial-intelligence for digital asset management in the Entertainment industry

Philippe Perotti, founder and CEO, is graduated from University of East London in 2013 He has extensive experience in project management through employments at Phoenix Disclosure SRL and Canary Wharf Contractors. Before that, he worked as a Civil Engineer and co-founded various start-ups, including Project Mate (a platform dedicated to the supervision and direction of major engineering works) covering 60% of the major engineering works in Italy. He has been a crypto enthusiast and blockchain investor since 2016. He is a member of Bitcoin Association Switzerland and Crypto Valley Association.

Adriano Perotti, CFO, He is chairman at Mnemosine SPA and used to run his own business as a consultant. He was managing director at Growing Power SA and at Enoi Power SA. Prior to this,, he was employed as a relationship manager at ENOI SPA and Banca Monte dei Paschi di Siena. Adriano holds a Master of Finance Degree from the University of Essex in 1986.

Claudio Bareato, CTO, has 18 years of diversified business and technical experience, matured initially at various multinational corporations and lately as the founder of Studio Ing. Bareato, a Swiss-based independent provider of strategy advisory and business projects management services specialized in blockchain, crypto, cyber and information security

Medea Nocentini, CMO is co-founder and partner at C3 Partners – Executives on Demand (C3P), an advisory firm. She holds an MBA from Columbia Business School (New York, USA), a MSc in mechanical engineering from Politecnico di Torino (Italy) and an Engineering Diploma from Ecole Centrale Paris (France).

Roadmap

Conclusions

That’s really the project that is in demand or “stuff furled’. Vloggers made already a wild market of product’s promotion. And we need tools to rebuild it to became less wild. AQER propose such a tool with blockchain. The AQER solution is based on the sequence of connected smart contracts, which are dedicated to the execution of their own business logic to provide decentralization and a trustless environment. Smart contracts run on a blockchain and allow the achievement of disintermediation from central entities, i.e. they allow the establishment of a contract, to grant immutability to it and to automatically execute a performance between parties without the need to rely on a central entity, trusted by all parties, which verifies the contract. In order to avoid the volatility of operational costs related to gas fees, the AQER platform exports complex business logic to the sidechain based on the Proof of Stake consensus, while the real value in monetary terms is stored in public blockchain with AQER token. Another value of the AQER platform is provided by its Artificial Intelligence off-chain element. So technical solution seems to be cost effective due to combination on-chain and off-chain elements.

As for the team, it’s really great and it combines young, ambitious engineers with an excellent education – and experienced business managers and financial managers.

Advisors team is well-balanced as for functionality – dev, crypto, KYC, AML, investing, AI.

Tokenomics is well enough – may be, a little bit extra optimistic as for nowadays. But it is based on a sober strategic calculation. So the Roadmap is not too distant and cover 3 years. During this period the demand for AQER will grow exponentially – as it is assumed.

Well balanced token distribution means that the project counts on Private sale (35%) – in other words on those vloggers and brands that will use the platform. And there is a good company reserve (28%).

Fund allocation covers technical needs including security and blockchain upgrade (from 6 to 10% each) Marketing is the largest share (33%) – it is the key to the flow of tokens growth.

So, AQER aggregates great idea, its optimal implementation – and very strong team. It seems that this is the project that may remind those times when token’s x-growth after ЕПУ was not uncommon.

By the way – the team has started Roadshow since October, so far in Switzerland and Dubai.

P.S. Coinstelegram Fund payed attention to the AQER project as one of the best in the near future.