chiliZ is a subsidiary of Malta-based Mediarex Group, a global sports and entertainment organisation, founded in 2006, and is a member of the Enterprise Ethereum Alliance (EEA). chiliZ is a platform that allows both esports and sports entities to tokenize their voting rights to their fan bases.
Today, on June 5 chiliZ has announced that one of the world’s largest crypto exchanges Binance will invest in their new tokenization platform for the esports and sports industries.
Both companies believe that the video gaming space will be one of the next major industries to adopt blockchain services. The two industries share similar user/audience demographics — well connected, educated and fairly affluent millennials, with a knowledge and interest in virtual currencies, and experience in trading digital assets.
Having already secured over $27 million through an ongoing private placement phase, chiliZ have welcomed the investment from Binance, as it will enable the sharing of technical knowledge, innovation and creativity, and will also helping chiliZ to deliver its vision on a global scale.
According to Alexandre Dreyfus, CEO of chiliZ, due to Binance’s setting-up in Malta, two companies will be able to share resources, enabling a more strategic partnership.
«chiliZ is a creative way to embrace blockchain technology, aimed at building tools and services for mainstream adoption in industries that have a massive global growth rate. We are thrilled to support the team behind the project, and to help make them a success», – said Binance CEO & Founder, Changpeng Zhao.