Animoca Brands, a leading Web3 company, has introduced NUVA, a new marketplace designed to consolidate the fragmented tokenized real-world asset (RWA) market. This initiative aims to respond to the rising institutional interest in digital asset tokenization.
Created in collaboration with ProvLabs, the organization behind the Provenance Blockchain, NUVA leverages an established RWA ecosystem currently valued at approximately $15.7 billion.
At its launch, NUVA will provide access to two tokenized products developed by Figure Technologies: YLDS, the first US-approved yield-bearing stablecoin security, and HELOC, a collection of fixed-rate home equity lines of credit.
These products are offered through specialized vault structures, enabling streamlined and efficient investor access to tokenized real-world assets.
Vault-based marketplaces like NUVA are gaining prominence by improving participation opportunities for traditionally underserved investors who may lack access to standard financial services.
According to ProvLabs CEO Anthony Moro, vault tokens are liquid claims on the underlying yielding RWAs within each vault. For instance, holding nuYLDS grants tokenized exposure to YLDS, while holding nuHELOCs represents ownership of a pool of high-quality home equity loans issued by Figure Technologies, one of the largest non-bank HELOC issuers in the United States.
These nuAssets transform typically illiquid RWAs into liquid tokens, facilitating trading and transfers across multiple blockchain platforms and decentralized finance exchanges.
NUVA’s co-founder and executive chairman, Yat Siu, highlights that the current RWA market suffers fragmentation across various chains and marketplaces, which restricts reach and impact. NUVA aims to bridge this gap, providing institutional-grade assets that are radically more accessible via a unified, multichain ecosystem.
Expectations for Tokenization Growth Supported by Regulatory Advances
Tokenized finance is a rapidly growing trend in the crypto industry during 2025. The accelerating demand for tokenized RWAs such as private credit and US Treasury bonds is driving market expansion.
Recent data shows that the tokenized RWA market, excluding stablecoins, has grown by up to 380% since 2022. Additionally, tokenized stocks have surged in popularity, reaching a market capitalization of $370 million by the end of July, with a 220% increase within just one month, according to Binance Research.
Industry analysts note that recent favorable regulatory developments in the United States, especially those concerning stablecoins, could further propel the growth of RWA tokenization in coming years.
Notably, major financial institutions like JPMorgan recognize tokenized money market funds as a way to maintain the appeal of cash in digital ecosystems by allowing participants to post money-market shares instead of cash or Treasurys without forfeiting interest.
Paul Brody, EY’s global blockchain leader, echoed this sentiment, stating that tokenized deposits and money market funds may uncover significant new on-chain opportunities, reflecting heightened institutional confidence in the RWA sector’s potential.
For more in-depth insights, watch the accompanying video and explore related resources on the tokenized asset ecosystem.
