BlackRock Will Recommend Institutional Investors Buy Digital Coins Through Coinbase Prime

Asset management giant BlackRock and cryptocurrency exchange Coinbase Prime have partnered, and from now on, institutional investors will access the cryptocurrency market through tools available to them.

As it became known, mutual clients of Coinbase and BlackRock’s investment management platform, Aladdin, will have access to crypto trading, custody, brokerage, and reporting capabilities.

As of Q2 2022, BlackRock had $8,5 trillion under management. In addition, Aladdin has more than 200 institutional users, including insurers, pension funds, corporations, asset managers, banks and official institutions, etc.

Coinbase and BlackRock shares moved up amid the news.

“Our institutional clients are increasingly interested in gaining exposure to digital asset markets and are focused on how to efficiently manage the operational lifecycle of these assets,” Joseph Chalom, global head of strategic ecosystem partnerships at BlackRock, said in the blog post.

“This connectivity with Aladdin will allow clients to manage their bitcoin exposures directly in their existing portfolio management and trading workflows for a whole portfolio view of risk across asset classes,” he added.

As mentioned above, access to a crypto portfolio will be provided by Coinbase Prime, an integrated trading platform for institutional crypto investors. The companies aim to continue developing the platform integration and introduce various features in the future.