Gemini, the well-known cryptocurrency exchange founded by Cameron and Tyler Winklevoss, has unveiled a new Bitcoin-focused credit card that rewards users with up to 4% back in Bitcoin on everyday purchases. To celebrate this launch, Gemini is running a high-profile giveaway featuring two Tesla Cybertruck “Cyberbeast” editions, each custom-wrapped in a Bitcoin-themed vinyl design. The sweepstakes runs from May 19 to June 18, 2025, offering users a chance to win one of these futuristic electric trucks valued at approximately $113,735 each.
The Gemini Credit Card, powered by Mastercard, is designed specifically for Bitcoin enthusiasts, allowing cardholders to earn Bitcoin instantly with no waiting or points conversion. Rewards are automatically deposited into the user’s Gemini account, making it seamless to accumulate Bitcoin through routine spending such as gas, EV charging, transit, rideshares, dining, and groceries. There are no annual fees or foreign transaction fees, enhancing its appeal for both domestic and international use.
Entry into the Cybertruck giveaway is earned through two main activities: spending with the Gemini Credit Card and trading on the Gemini exchange. For every $50 spent on the card, users receive one entry for the first Cybertruck sweepstake, while every $50 traded on Gemini earns one entry for the second sweepstake. Each participant can enter up to 20,000 times, incentivizing both card usage and trading volume.
This innovative marketing strategy not only promotes the Gemini Credit Card but also aims to increase Bitcoin adoption by integrating crypto rewards into everyday financial activities. The founders emphasize that this approach helps onboard users into managing Bitcoin wallets and interacting with digital assets, potentially encouraging future participation in Bitcoin-based decentralized finance services such as staking and lending.
The campaign has already gained traction, with notable figures like Michael Saylor publicly endorsing the card, lending it institutional credibility. Gemini’s move to combine real-world rewards with high-value crypto-themed prizes like the Cybertruck is seen as a smart tactic to drive both user engagement and the broader adoption of Bitcoin.
In summary, Gemini’s new Bitcoin Credit Card and the accompanying Tesla Cybertruck sweepstakes represent a bold step in blending cryptocurrency with mainstream financial tools, offering users exciting incentives to spend and trade while accumulating Bitcoin rewards instantly.