In the lead-up to a crucial decision by the US Securities and Exchange Commission (SEC) expected early next week, Hashdex has unveiled a fresh commercial for its Spot Bitcoin ETF, emphasizing Bitcoin’s groundbreaking potential. The commercial draws parallels between the current cautious optimism surrounding Bitcoin and a 1993 news report on the introduction of credit at Burger King, highlighting the gradual acceptance of disruptive innovations.
This latest promotional effort follows Hashdex’s recent celebration of Bitcoin’s birthday in a video released just yesterday, showcasing the firm’s unwavering commitment to spotlighting Bitcoin’s growing significance in the financial sector.
As anticipation for a potential Spot Bitcoin ETF approval in the United States intensifies heading into 2024, Hashdex is taking the initiative with its advertising strategy, releasing a second commercial for its Bitcoin investment product. The video underscores Bitcoin’s innovative nature and draws attention to another transformative financial milestone.
The commercial features a news report from 1993, spotlighting Burger King’s adoption of credit payments—a move considered innovative at the time. The narrative underscores the idea that understanding and embracing disruptive innovation takes time, with the commercial boldly declaring, “Bitcoin’s Time Has Arrived.”
Hashdex is among over a dozen applicants vying for the coveted approval of the first Spot Bitcoin ETF in the United States. Recent developments have fueled expectations of an imminent approval, with the likely timeframe for the decision falling between January 8th and 10th.