Esports giant Ninjas in Pyjamas (NIP Group) has officially stepped into the Bitcoin mining industry, marking a major shift from its traditional gaming and entertainment roots.
The company has purchased mining equipment with a total capacity of 3.11 exahashes per second (EH/s). With this level of computing power, NIP expects to mine around 60 Bitcoin per month, which at current market prices could generate more than $6.5 million in monthly revenue.
Strategic Expansion
To oversee the new venture, NIP has established a Digital Computing Division responsible for managing and maintaining the mining operations. The move is part of a broader strategy to diversify revenue streams and reposition the company as more than just an esports brand.
Leadership & Direction
Alongside the acquisition, NIP introduced new directors with strong expertise in both Bitcoin mining and corporate finance, signaling its commitment to building credibility in this sector.
What It Means for the Future
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Diversification: The company is expanding beyond competitive gaming into digital infrastructure and blockchain technology.
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New Revenue Stream: Mining operations provide a steady inflow of crypto assets, reducing reliance on esports earnings.
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Investor Sentiment: Despite the ambitious step, NIP’s stock fell about 17% following the announcement, showing that the market remains cautious about this pivot.
