Chase Herro, known as a self-proclaimed “dirtbag of the internet,” is at the helm of World Liberty Financial, a new cryptocurrency initiative endorsed by Donald Trump and his two eldest sons. The project aims to promote “financial independence,” with Trump teasing a major announcement set for September 16.
Herro’s history raises concerns; he has previously engaged in dubious business ventures, including selling weight-loss products and get-rich-quick schemes. His only notable crypto project, Dough Finance, attracted minimal investment and suffered a significant hack, leading to skepticism from established digital asset investors.
World Liberty Financial is marketed as a platform for crypto borrowing and lending, featuring its own token, WLFI, but with 70% of tokens reserved for insiders, experts question its legitimacy. The project also lists 18-year-old Barron Trump as a leader, despite his lack of crypto experience.
Herro’s past includes a prison sentence for marijuana dealing and a controversial career in internet marketing. While the project is seen as opportunistic, the Trump name may still draw investment from his loyal supporters, raising questions about potential conflicts of interest as Trump shapes cryptocurrency policies that could benefit his business endeavors. As the announcement date approaches, the crypto community remains watchful of this high-profile partnership.
