Trump Media & Technology Group (TMTG), the parent company behind former President Donald Trump’s social media platform Truth Social, has announced plans to raise up to $12 billion through a new securities offering. This ambitious fundraising effort includes issuing common and preferred stock, debt securities, warrants, rights, and units, signaling a major strategic pivot toward financial services and cryptocurrency investments.
Part of the capital raised is expected to be allocated to expanding the company’s Bitcoin holdings, building on its previous announcement of a $2.5 billion Bitcoin treasury investment made in late May 2025. This move positions Trump Media as one of the largest corporate adopters of Bitcoin, reflecting a broader trend among companies viewing Bitcoin as a hedge against inflation and a key financial asset.
In addition to Bitcoin acquisition, TMTG plans to invest in related financial products such as Bitcoin ETFs and develop fintech initiatives under the brand Truth.Fi, which aims to offer America First-aligned investment vehicles and financial services. This expansion aligns with the company’s goal to evolve beyond a social media platform into a diversified financial and crypto powerhouse.
Trump Media CEO Devin Nunes emphasized Bitcoin’s role as a “pinnacle tool for financial freedom,” highlighting the cryptocurrency’s importance in protecting the company against financial institution discrimination. The company’s aggressive crypto strategy could influence other firms and accelerate mainstream adoption of digital assets globally.
This fundraising effort and strategic shift come amid increasing scrutiny from regulators and lawmakers, reflecting the growing intersection of politics, finance, and cryptocurrency in the U.S. market. Trump Media’s move to integrate Bitcoin into its balance sheet alongside existing cash reserves and investments marks a significant evolution in the corporate use of cryptocurrency.
In summary, Trump Media’s plan to raise $12 billion, with a substantial portion earmarked for Bitcoin purchases and crypto-related financial services, underscores its ambition to become a leading player in the digital asset space while supporting its broader America First economic agenda.
