Trump Media & Technology Group Enters Crypto ETF Arena
On June 16, 2025, Trump Media & Technology Group, the parent company of Truth Social, officially submitted a filing to the U.S. Securities and Exchange Commission to launch a new exchange-traded fund that would provide direct exposure to both Bitcoin and Ethereum. This dual cryptocurrency ETF, named the Truth Social Bitcoin and Ethereum ETF, aims to offer investors a streamlined way to invest in the two largest digital assets through a single product.
Key Details of the ETF Filing
- Dual Asset Focus: The ETF will allocate approximately 75% of its assets to Bitcoin and 25% to Ethereum, with the possibility for the sponsor to adjust this ratio in the future.
- Custody and Management: Crypto.com, through its affiliate Foris DAX Trust Company, will serve as the custodian, holding the underlying crypto assets on behalf of the ETF.
- Sponsorship: The ETF is sponsored by Yorkville America Digital, which is also involved in other digital asset funds.
- Listing Venue: The proposed ETF aims to be listed on the New York Stock Exchange Arca.
- Investment Model: The fund will initially operate on a cash-only creation and redemption model, with the potential to move to in-kind transactions later.
Strategic Context
This filing marks a significant expansion of Trump Media’s presence in the digital asset sector, following its recent standalone Bitcoin ETF registration and a multi-billion-dollar Bitcoin treasury deal approved by the SEC. The move is seen as leveraging the Truth Social brand to attract traditional investors seeking diversified crypto exposure within a regulated framework.
Industry Implications
If approved, the Truth Social Bitcoin and Ethereum ETF would join a growing list of crypto ETFs in the U.S., competing with products from major asset managers like BlackRock, Grayscale, and Fidelity. The initiative also underscores the increasing intersection of politics, social media, and digital finance, as Truth Social becomes the first politically affiliated platform to pursue a dual spot crypto ETF.
What’s Next?
The SEC will review the application, and further details such as the ETF’s ticker and cash custodian are expected to be finalized in upcoming amendments. Market observers are watching closely, as approval could signal broader acceptance and integration of cryptocurrencies into mainstream financial products.
