Verb Technology Company (Nasdaq: VERB) has launched a strategic transformation, announcing that its treasury now includes $713 million in Toncoin (TON)—the native cryptocurrency of The Open Network—alongside $67 million in cash, bringing total digital-asset reserves to over $780 million. The company is in the process of rebranding itself as TON Strategy Company to reflect this new focus.
This significant accumulation stems from the successful closure of a $558 million private placement on August 8, which attracted more than 110 institutional and crypto-native investors. The majority of these proceeds were immediately deployed to purchase Toncoin as the firm’s core treasury reserve.
Strategic Ambition: Seize 5% of TON’s Circulating Supply
As part of its long-term treasury strategy, VERB is targeting ownership of over 5% of TON’s circulating supply, a move that positions it as one of the largest single holders of the token worldwide.
The company plans to steadily grow its TON stake per share through capital market activities, staking rewards, and the reinvestment of cash flows. This hybrid model aims to fuel continued expansion of its holdings while contributing to the security and economic resilience of the TON network.
Why TON, and Why Now?
TON serves as the exclusive blockchain powering Telegram’s Mini App ecosystem, granting the cryptocurrency broad utility ranging from payments and wallets to NFTs—all integrated within a platform with over one billion monthly active users. This extensive ecosystem underpins the structural demand for TON tokens.
By becoming the first publicly traded entity with a dedicated TON treasury strategy, VERB aims not just to store value but to embed itself structurally within TON’s blockchain infrastructure.
What This Means Moving Forward
- Institutional Crypto Treasury Trend: VERB joins a growing league of companies adopting altcoin reserve strategies, although its scale and integration with Telegram’s ecosystem make it particularly notable.
- Dual-Revenue Mechanism: The firm’s model blends potential appreciation of TON with predictable income from staking—creating a compelling compound-growth scenario.
- Balanced Financial Position: With $67 million in cash retained, VERB maintains stability even amid crypto market volatility, ensuring flexibility to capitalize on emerging opportunities.
- Support for TON Ecosystem: By dedicating resources to TON, the company is reinforcing network security and signaling long-term alignment with Web3 infrastructure growth.
In Summary: Verb Technology’s move represents a landmark shift in how publicly traded companies can integrate deeply with blockchain ecosystems. By acquiring $713 million in TON, accumulating a major share of its circulating supply, and rebranding as TON Strategy Company, VERB is pioneering a digitally native treasury model—anchored in utility, institutional capital, and the global reach of Telegram’s platform.
