China Exchange Bibox follows IEO’s launchpads with three projects at once. Although it could as Binance build up success gradually, launching the project for the project. Mistake or new winning tactic?
Is Jeffrey Lei less smart than Changpeng Zhao?
In fact, smart people do not learn from their mistakes, but from others. On the experience of Binance CEO Changpeng Zhao (CZ), other exchanges could well assimilate the winning marketing tactics as for IEOs. Its meaning is to inflate the hype from project to project, maintain the process and increase the capitalization of the exchange’s own token. It seems to be proven winning tactics, worthy of repetition. True, the imitators become a little behind the leader. Perhaps that is why Bibox CEO Jeffrey Lei decided to launch a set of projects. Moreover, this set is well and prudently balanced.
The Force Protocol is a public network crypto-financial services protocol. The project offers solutions for financial use, such as cross-platform transfer of assets, shared trading volume, cross-chain communication, on-chain payment, issuing of tokens and stablecoins, etc.
Ludos Protocol – a project for a distributed gaming ecosystem. It is designed to speed up the network in all directions so that the big blockchain games become real. In addition, an economic incentive system will be implemented. The project team includes graduates from prestigious universities in the USA and China, and the project has authoritative advisors. And besides, the project already has institutional investors, such as Softbank, KBC Capital (USA), BA Capital (USA), DDEX, DU Capital (Singapore).
X-Block is a marginal computer framework based on the blockchain architecture. The framework members cover such needs as investing in digital assets, issues of safety, distributed computing, financial consulting, fund management, etc. Obviously, the three projects do not repeat one another, but rather complement each other. In essence, a set of projects is proposed for any investor and for different applications.
Subscription instead of funds freezing
As for tokensale, Bibox did not invent something special. But it suggests some formal inventions. Tokens are sold by subscription. Subscription means recalculating the cost of tokens to … – right! To Bibox Token (BIX)! The price is recalculated before IEO, and participants transfer the corresponding amounts to participate in the drawing to buy project’s tokens. In any case, it was so now. The exchange does not yet require participants to hold BIX tokens for a long time before IEO — one or two weeks, as other exchanges do. Perhaps for this reason, the price of BIX rose only at first, during IEO. But then it went down again.
From the point of view of Bibox, the experimental tactics did not justify itself. But investors, IEO participants, do not yet complain.
Obviously, the exchanges now are convinced of the productivity of IEOs. And will continue to develop this format. Perhaps we’ll see soon the continuation of last year’s “parade of projects”!